Conference Chair: Professor Tony Fang, Stockholm University School of Business

OBJECTIVE
The objective of the conference is twofold: First, to discuss how to adopt Yin Yang—a holistic, dynamic, and dialectical paradigm—as an alternative to Hofstede’s paradigm to understand the dynamics of culture and cross-cultural management in the age of globalisation; Next, to discuss how to use Yin Yang as a paradigmatic platform to unite various initiatives on the study of culture and to foster interdisciplinary research for theory building and practice.

TASK
The following questions are to be discussed: (1) How to conceptualize culture in the age of globalisation; (2) How to rewrite each national culture and its behaviors in business, management, leadership, communication, and negotiation from a Yin Yang perspective; (3) How to conduct qualitative case studies in this project; (4) How to quantify and compare national cultures in the Yin Yang paradigm? and (5) How to build up a research community for knowledge and experience sharing among researchers interested in the Yin Yang paradigm.

ORGANISATION
To maximize the discussions of each conference paper on each national culture only one session is organized at the conference. The first part of the conference will take place in Stockholm during June 7-8, 2012. The final part of the same conference will be held in Mora in a typical Swedish countryside environment by the Lake of Siljan. A detailed logistics instruction is to be given in a separate document.

CONFERENCE PAPER
Latest by May 18, 2012, each participant (or her/his team) shall in close collaborations with Tony Fang finish writing a conference paper (a work-in-progress draft; about 60% done) on an assigned national culture. Mid-term ongoing quality check is to be conducted on March 20 and April 18, respectively. A detailed academic instruction is given in a separate document.

PARTICIPANTS
About forty researchers (mostly under the age of 36) from 33 countries have been selected from more than 140 applicants from 48 countries to participate in the first phase of this Yin Yang project. The selected researchers come from a variety of disciplines such as economics, management, business, leadership, communication, political science, anthropology, sociology, psychology, communication, linguistics, journalism, film making, nursing, and so on.

NATIONAL CULTURES
Research papers on the following 33 national cultures are to be presented at the conference by the following researchers:

1. Australia
Alexandra KRIZ, PhD student, University of Sydney, Australia 

Anton KRIZ (PhD, University of Central Queensland), Newcastle Business School, Australia                        

3. Brazil  
Siegrid GUILLAUMON (PhD, Federal University of Bahia State), Professor, Catholic University of Brasília, Brazil

4. Bulgaria
Zhivka PETKOVA (PhD, University of Akron), Human Resource Services Associate, PwC Bulgaria, Bulgaria

5. China  
Zairong XIANG, PhD Candidate, Erasmus Mundus PhD Candidature and Scholarship, Mexico

6. Dominican Republic  
Nazly K. NARDI (PhD, Nova Southeastern University), Associate Professor, Kaplan University, USA

7. Egypt  
Nora RAMADAN, PhD Candidate, Birmingham Business School, University of Birmingham, UK

8. Finland  
Kirsi KOMMONEN, PhD Candidate, School of Economics Department of Communication, Aalto University, Finland

9. France  
Annelise LY, PhD Student, Norwegian School of Economics (NHH), Norway

10. Germany  
Maria FAUST, PhD Student, Institute of Communication and Media Studies, University of Leipzig, Germany

11. Greece  
Ioannis G. THEODORAKIS (PhD, Athens University of Economics and Business), Researcher, Athens University of Economics and Business, Greece

12. India  
Kumar Kunal KAMAL, PhD Candidate, Indian Institute of Management, India

13. Iran  
Razieh ESLAMIEH (PhD, Azad University Tehran Central Branch), Lecturer, Parand Branch, Islamic Azad University, Iran

Forouzan FARNIA, PhD student, Department of Human Resource Development, Texas A&M University, USA

14. Israel  
Rikki NOURI, PhD Student, William Davidson Faculty of Industrial Engineering & Management, Technion - Israel Institute of Technology, Israel

15. Italy  
Marta GUARDA, PhD Candidate, University of Padova, Italy
Rubens PAULUZZO (PhD, University of Udine), Lecture, Department of Economic Sciences, University of Udine, Italy
Laura De PRETTO, PhD Student, East China Normal University, Shanghai, China

16. Korea
Dae Seok Chai, PhD Student, College of Education & Human Development, Texas A&M University, USA

17. Malaysia  
Sabrina AMIR, PhD Student, Business School, University of Queensland, Australia
Christopher J.R. RICHARDSON, (PhD, University of Manchester), Assistant Professor, The Graduate School of Business, Universiti Sains Malaysia, Malaysia

18. Mexico  
Salvador BARRAGAN, PhD Candidate, Sobey School of Business, Saint Mary’s University, Canada

19. Nepal  
Dhruba Kumar, GAUTAM (PhD, Tribhuvan University), Lecture, Faculty of Management, Tribhuvan University, Nepal

20. Netherlands  
Reimara VALK, PhD candidate, Utrecht University, the Netherlands

21. New Zealand  
Kirstie MCALLUM, PhD Candidate, Lecture, Department of Management Communication, University of Waikato, New Zealand

22. Nigeria  
Pamela Chidiogo IZUNWANNE, PhD Student, School of Management, University of Agder, Norway

23. Norway  
Solveig OMLAND, PhD student, Trinity International University, USA

24. Russia
Valentina Valya KUSKOVA (PhD, Indiana University), Assistant Professor, Faculty of Management, National Research University Higher School of Economics, Russia

25.  Singapore  
Angeline LIM, PhD Candidate, National University of Singapore, Research Associate, Center for Creative Leadership, Singapore
Cheryl CORDEIRO NILSSON (PhD, University of Gothenburg), Researcher, School of Business, Economics and Law, University of Gothenburg, Sweden

26. Slovenia  
Gregor PFAJFAR, PhD Candidate, Faculty of Economics, University of Ljubljana, Slovenia
Miha UHAN, PhD Student, Faculty of Economics, University of Ljubljana, Slovenia
Tjaša REDEK, Associate Professor, Faculty Economics, University of Ljubljana, Slovenia

27. Spain  
Francisco LÓPEZ-RODRÍGUEZ, PhD Student, Faculty of Communication, University of Seville, Spain
Anjhara Gomez ARAGÓN (PhD, University of Seville), Researcher, Faculty of Geography and History, University of Seville, Spain

28. Thailand
Non ARKARAPRASERTKUL, PhD candidate, Department of Anthropology, Harvard University, USA
Kunthida RUNGRUENGKIAT, PhD Student, Applied Linguistics, King Mongkut's University of Technology, Thonburi, Thailand

29. Turkey  
Ayse Burcin ERARSLAN, PhD Student, College of Social Sciences and Humanities, Koc University, Turkey
Duygu BIRICIK, Master Student, Department of Psychology, Koc University, Turkey

30. UK  
Saleema KAUSER (PhD, Warwick Business School, University of Warwick), Lecturer, Manchester Business School, UK

31. USA  
Katie Anne ADAMSON (PhD, Washington State University), Assistant Professor, Nursing and Healthcare Leadership Programs, University of Washington, USA
Rachel E. STURM, PhD Student, Dept. of Management, University of Houston, USA

32. Vietnam  
Mai P. TRINH, PhD Student, Weatherhead School of Management, Case Western Reserve University, USA

FOR MORE INFORMATION
Please feel free to contact the Support Team (yinyang@fek.su.se) if you have any inquiry and suggestions about this conference and about this project on the reconceptualization of culture in globalization in general.