We have the great pleasure of inviting you to the inaugural ceremony on the opening of the Fashion Marketing and Entrepreneurship research programme (FAME) within the Marketing Section, Stockholm University School of Business. Fashion studies from the business marketing perspective offers a good vantage point in order to understand current phenomena emerging within the experience industry.
Our mission is to explore the research boundaries within fashion so as to contribute to the theoretical and empirical knowledge in the field. FAME aims to be at the forefront of fashion research that involves marketing strategies and branding in fashion and of fashion firms.
When: May 3, 2012, 13.00-15.30
Where: Ljusgården, House 3, Kräftriket Campus
RSVP: Please RSVP by email to Ms Andrea Geissinger, at email@example.com, or by phone on + 46 709 79 20 79.